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Recruitment marketing: what it is and who is it for?



The basics of recruitment marketing, in an ebook.

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Recruitment marketing is a process that uses the same methodologies in marketing to attract talented
candidates, not customers. Its purpose is to promote the employer brand of an organization, not its commercial brand.

‘Why do I need it if my HR department takes care of recruiting?’, you may ask. The difference is that recruitment only focuses on current or future hiring needs; recruitment marketing is a much broader function that aims to bring out the best in your organization. The end goal is to make your brand a desirable place to work for at all times.
Read our e-book and find out how to set up the proper recruitment marketing process in your company.


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This web page was improved during the project entitled ”Capital GIRAFFIC”, M2-1527 included within the Measure „Granturi pentru capital de lucru”, through the OUG nr 130/2020 regarding certain measures for granting financial support from external non refundable funds, pertaining to the Operational Program Competitivity 2014-2020, in the context of the Covid-19 induced crisis, with future edits and amends.
The contents of this material does not necessarily reflect the official stance of the European Union or the Romanian Government.
For detailed information on the other programs that the European Union co-finances, access www.fonduri-ue.ro

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