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Employer Branding T.I.P S05Ep.7 | “Building an inclusive company culture: when empathy goes a long way” Mark Ivan Serunjogi, Employer Brand Manager @Zalando

Overview  In episode 7 of our 5th season, we had an interesting conversation with Mark Ivan Serunjogi, Employer Brand Manager at Zalando. We talked about..
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Employer Branding T.I.P S05Ep.8 | “How does leadership buy-in influence organizational culture”, with Ebony Morczinek, CEO, @Marley Spoon Europe

Hi! My name is Georgiana. I am the CEO and founder of Beaglecat and soon you will be listening to Employer Branding: The Inside Podcast...
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Employer Branding T.I.P S05Ep.6 | “Better”, not “More”: employer branding, a strong ally  in recruitment”, with James Ellis, employer brand/talent strategy thinker, keynote speaker, host @The Talent Cast

Hi! My name is Georgiana. I am the CEO and founder of Beaglecat and soon you will be listening to Employer Branding: The Inside Podcast...
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Employer Branding T.I.P S05Ep.5 | “The purpose in the brand: how to build a purpose-driven company culture”, with Artyom Chelbayev, Co-founder & COO at @Vitamin 

Hi! My name is Georgiana! I am the CEO & founder of Beaglecat and soon you will be listening to Employer Branding: The Inside Podcast...
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Employer Branding T.I.P S05Ep.4 | “An overview of corporate social responsibility (CSR) & how it connects to employer branding”, with Tobias Freund, Commercial Director & Partnerships at @Tomorrow University of Applied Sciences

Overview  In the 4th episode of our 5th season, we spoke with Tobias Freund, Commercial Director & Partnerships at Tomorrow University of Applied Sciences. We..
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Employer Branding T.I.P S05Ep.3 | “How global teams can succeed in a remote-first, remote-always environment”, with Deborah Hamill, VP of People at @Cloudbeds 

Overview  In the 3rd episode of our 5th season, we spoke with Deborah Hamill, VP of People at Cloudbeds; a company that truly believes that..
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The Employer Branding Flywheel: a practical guide to mastering the recruitment funnel

In recruitment marketing, “funnel” is actually the process of narrowing down an audience. Similar to the inbound marketing funnel, the target audience in recruitment is..
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(Part 2) – 10 action steps you can take to improve your organization’s employer brand

Last week, in PART 1 of “How’s your reputation doing?”, we talked about the first 5 action steps you can take to improve your organization’s employer brand..
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(Part 1) – 10 action steps you can take to improve your organization’s employer brand

Between last-minute work stuff and your next weekend getaway, ask yourself this – How’s your reputation doing? There are a million things you can do..
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Hire & retain top talent in an ultra-competitive market

Hiring and retaining top talent is the biggest challenge of the decade. While startups and fast-growing companies are facing issues recruiting, increasingly more enterprises are..
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Ebook: Recruitment marketing – what is it and who is it for?

Recruitment marketing is a process that uses the same methodologies in marketing to attract talentedcandidates, not customers. Its purpose is to promote the employer brand..
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Why do all job postings look like grocery lists?

In the absence of a well-defined company culture with a clearly-defined #EVP, targeted candidate personas, values, and #employerbranding pillars, a job posting looks like all..
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Employer Branding T.I.P S05Ep.2 | What do storytelling and employer branding have in common?, with Mark Carpenter, Author/Consultant/Trainer/Speaker at @Mindset Strategic Leadership

Overview  In the 2nd episode of our 5th season, we spoke with Mark Carpenter, author of the book Master Storytelling, owner, trainer, and speaker at..
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Employer Branding T.I.P S05Ep.1 | “Why shared values matter when framing your company culture”, with Shane Riedel, Founder and CEO at Elucidate

Overview  Ready for Season 5 of Employer Branding: The Inside Podcast?   In the 1st episode of our 5th season, we had the pleasure of speaking..
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Employer Branding T.I.P S04Ep.9 | “Talk less, listen more” – the best recipe for recruiting top talent, with Luke Doubler, Principal Owner at @RecruiterCentral

Overview  Tune in for Ep.9 of Employer Branding: The Inside Podcast, Season 4!  In this episode, we had the pleasure of speaking with Luke Doubler,..
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Employer Branding T.I.P S04Ep.10 | “Creativity in employer branding: build concepts that consolidate your uniqueness”, with Gabriela Vieira, Employer Branding Specialist @InEvent

Overview  Tune in for Ep.10 of Employer Branding: The Inside Podcast, Season 4!  In this episode, we had the pleasure of speaking with Gabriela Vieira,..
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Employer Branding T.I.P S04Ep.8 | “Improve recruitment success by building a transparent leadership culture”, with  David Obando, Head of Delivery at @Alice&Bob.Company

Overview  Tune in for Ep.8 of Employer Branding: The Inside Podcast, Season 4!  In this episode, we had the pleasure of speaking with  David Obando,..
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