Recruitment marketing is a process that uses the same methodologies in marketing to attract talented
candidates, not customers. Its purpose is to promote the employer brand of an organization, not its commercial brand.
‘Why do I need it if my HR department takes care of recruiting?’, you may ask. The difference is that recruitment only focuses on current or future hiring needs; recruitment marketing is a much broader function that aims to bring out the best in your organization. The end goal is to make your brand a desirable place to work for at all times.
Read our e-book and find out how to set up the proper recruitment marketing process in your company.